In 1990 this blogger found himself mid-point in a radio career as program director at a 2,500 watt AM that served the Atlanta marketplace (barely). Our owner compelled me to begin a whacky morning show with a new female host. I hated the idea. A fluff show on a southern gospel station would not work; I had never seen (better heard) these type shows work. Our audience was very old. Why would they accept two kids in their mid-20’s droning on about the hot topics of the day? My new co-host was my age; lacked any radio experience, but was a natural talent, so she quickly caught on. I finally acclimated myself to the concept having actually putting in 100%. Despite our efforts, the show lasted mid-November until it tanked just before Christmas when the two of us had exhausted every idea for the old folks now switching off their radios en masse. In hindsight, the station’s format should have been changed altogether—perhaps talk or oldies—in order to make the morning show work. Today marks the 20th anniversary. To celebrate, Aircheck has posted a YouTube video. Exclusively available here:
Stay tuned
©2010 Neal Rhoden,Gospel Aircheck blog. All rights reserved.
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