"They've been wasting most their time / Glorifying days long gone behind / They've been wasting most their days / In remembrance of ignorance oldest praise"
Stay tuned.
©2009 - 2010 The Peanut Whistle. All rights reserved.
"They've been wasting most their time / Glorifying days long gone behind / They've been wasting most their days / In remembrance of ignorance oldest praise"
A question I often pondered is why did I stay in radio so long? The answer is not so easy. The money was not good at all. I started out as a minimum wage button pusher at a 5,000 watt AM daytimer in Savannah, Georgia in 1983. By 1986 I had squeezed another 15 cents an hour out of management. Wow! What a windfall. In 20/20 hindsight, I believed the low wages was ownership’s way of taking advantage of us admittedly unambitious disk jockeys who lived and breathed radio. In other words we were underpaid because we loved the medium too much and were fools enough to take the monetary abuse. The first four years was a love hate relationship. Fact was that I could have been more proactive in sending out airchecks to bigger stations; but I felt at the time a longing to stay in gospel radio. Lack of confidence also played a role.
I was a shy teenager who had friends working at the Piggly Wiggly making upwards of a dollar more an hour. The “prestige” of my job somehow compensated for the gap. Personal appearances at skating parties paid way more than my station in summer of ‘84 but these gigs became non-existent on into 1985, a pivotal year for me.
Realizing that my pleading with a system that was either unwilling or unable to give a substantial raise caused a sense of futility hidden from plain view. Those closest to me knew of my dissatisfaction. For the sake of my craft I was willing to continue honing my DJ persona while I secretly, later openly, pursued a better paying job.
A promising airplane factory job was the first I turned down. A five week training course completed, I flat refused to see myself ever taking any amount of money to do shift work. My dad had pulled some strings with a college buddy’s wife well connected with the plant. The job would have been a sure thing. Somehow radio beckoned and I returned full time despite the better money and benefits. Needless to say greed never played a role. The tug of radio was an irresistible force. It was what I wanted to do for the rest of my life, the greater good, my purpose; a calling. With that rationalization my wander lust subsided, for the moment.
By the end of 1986 I was fed up by the insult of a tiny raise not compensatory with my perceived improvement that I legitimately worked very hard obtaining, thank you very much; artistically indignant to coin a phrase. In reality my skill set was only better in delivering time, temperature and record introduction with inflections borrowed from the FM top 40 disk jockeys I attempted to emulate never imagining that personality radio was the wave of the future.
The days of my type of DJ were numbered while the shock jock was on the cusp of forever changing the way radio was done. Not that I wanted risqué talk a part of my repertoire rather the courage of these innovators to break the rules by speaking in their natural voices, expressing the listeners’ mind and bringing a brand of honesty that turned broadcasting on its ear was what I came to admire today.
In my defense, personality radio was not part of my training or nature. Being myself on-air horrified me so advice to lighten up would have likely fallen on deaf ears. I would have scoffed at the idea seeing it unprofessional. In the final analysis, no one mentored me to excellence. Only the mechanics of running the board were taught, the rest was hit or miss self education.
Radio home number one was never a cohesive unit; a beast lacking focus. It was truly chaotic and not in a good, creative contrasting way. There were other DJ’s who did time, temp and intros “better” than me, for sure, but that method was going the way of the dinosaur. The radio industry evolved as my station spewed an extinct form I would eventually unlearn at my next two stations…
stay tuned
copyright 2009 The Peanut Whistle. All rights reserved.
A super group took the stage exactly two years to the day prior to my entry into the world. Jake Hess and the Imperials, a hand picked gathering of superstars of the gospel music industry. A band of ringers that included: Jake Hess on lead, Gary McSpadden on Baritone, Sherrill Nielsen tenor, and the incomparable Armond Morales with his trademark silky bass. The night was January 16th, 1964 in Hadleyville, Alabama, Jake’s home town. Gospel music was never again the same. This group was different, they sounded modern. A little too different at first for some. Jake is quoted as saying, “I don’t think we’re going to do it.” Armond lent some encouraging words, “Don’t limit God.” In a March, 1989 article from CCM magazine celebrating the groups’ 25th anniversary, the late Jake Hess concludes, “…If it hadn’t been for those three little words I don’t think there would be an Imperials today.”
Although singers came and went the Imperials sound remained consistently great. They backed Elvis Presley on stage and record, accompanied Jimmy Dean and many other stars of the music industry. The group has numerous Grammy and Dove awards; and in 1998 they were inducted into the Gospel Music Association Hall of Fame. They’re the New York Yankees of Gospel.
Founding member Armond Morales suffered through a battle with cancer a while back and relinquished the Imperials’ name to son Jason and a new generation of singers. Now the original group is known as the Classic Imperials. Following a miraculous recovery, Armond continues the heritage began in ‘64 along with Dave Will, Rick Evans and Paul Smith.
In 1983 I made my first Lp purchase for my new stereo. The record was Stand by Power by the Imperials featuring then new lead singer Paul Smith. The album produced many hits including: Lord of the Harvest, Because of Who You Are and Stand by the Power. I have been a fan ever since.
Of course I knew of the group through my dad’s record collection. He had a scratchy mono Lp copy of the first record, Introducing Jake Hess and the Imperials. As a teen I was thrilled to spin their new record that was in itself another triumph in redefining the Christian music art form. Somehow they managed to outdo themselves with every new album just as No Shortage, One More Song for You and Priority had done.
Recently, I had the opportunity to chat with lead singer Rick Evans. We had a delightful conversation via Facebook about the forthcoming new album. I asked Rick how the new project was going, he said, “[It’s] a long process, but we are getting closer each day.” I replied that I could identify seeing that the creative process can be time consuming, my radio days and nights were often spent in countless hours on one 30 second spot. “We are lucky to be have a record company that is willing to take the time to make this right,” Evans continued. I asked if he could give me any glimpse into the songs included on the project. Rick replied, “Very different. We used some of the best writers in Nashville. They came up with a work of art. The record will actually be a journey of a person’s life. It is a cool concept and will be wonderful introduction back into the music marketplace.” Kind of like Styx and some of the other “concept” bands of the ‘70’s I jokingly referred. Not missing a beat the Classic Imperials new lead singer responded, “No actually you are on the right track. It is more like the Beatles and the Lonely Hearts [Club] Band thing. It will be GREAT!”
“It was twenty years ago today,
Sgt. Pepper taught the band to play
They've been going in and out of style
But they're guaranteed to raise a smile.
So may I introduce to you
The act you've known for all these years,
Sgt. Pepper's Lonely Hearts Club Band.”
Funny how the Classic Imperials and the Beatles started about the same time. The good news is we still have the Beatles of gospel here and now. Thanks to Rick and all the Classic Imperials for not only entertaining us, but more importantly ministering in ways those other guys never attempted.
Stay tuned.